Sony KDL-37EX401 (KDL37EX401U)

The Sony BRAVIA KDL-37EX401 (KDL37EX401U) 37Inch LCD Television

The Sony KDL-37EX401 (KDL37EX401U) is a great 37inch Full HD Ready 1080p LCD Television with a built in Freeview tuner. If you are looking for a new flat screen television at a cheap and affordable price look no further than the Sony KDL37EX401 LCD TV. Sony is renowned for superb picture quality and high performance as well as stylish, sleek, and well finished screens. The KDL-37EX401 is no expectation, featuring essential technologies that are designed to improve the picture and overall viewing experience.

Beneath the black gloss exterior of the KDL-37EX401 LCD television is a built in Freeview tuner. Having a built in Freeview tuner means the KDL37EX401 LCD television does not need an additional tuner box, when the digital switch over takes place in your area. Freeview gives to access to over 50 radio and TV channels including BBC Three, ITV2 and Film4. With Freeview, there are no monthly subscription fees or contracts, simply plug the KDL-37EX401 in to an aerial, sit back and enjoy a great range of television programmes.

The Sony KDL37EX401 has a 37inch Full HD panel that delivers a high definition picture resolution of full 1080p. The Full HD panel on the Sony KDL-37EX401 LCD television delivers an incredibly detailed pictures with outstanding colours, contrast and lines. The enhanced picture quality on the KDL-37EX401 ensures realistic colour reproduction, so images on screen are life like and vibrant.

Watch movies the way the director intended you to thanks to the 24p True Cinema technology on the Sony BRAVIA KDL-37EX401 (KDL37EX401U). Until now when you watch films at home they run a lot faster than they do in a cinema, but thanks to the 24p True Cinema technology the films are slowed right down to the speed the director intended you to see them.

Connectivity to the KDL-37EX401 (KDL37EX401U) LCD television is simple as it has four HDMI inputs on the back of the screen. It also features a USB input and BRAVIA Sync technology. The USB input on the back of the KDL37EX401U lets you share photographs with your family and friends on the big screen watch downloaded films or listen to your favourite music. The BRAVIA Sync technology on the KDL-37EX401 LCD television works in the same way as the VIERA link on Panasonic models. It allows you to control all your Sony AV equipment that have the BRAVIA Sync function with the single LCD TV remote control. The driving force behind the Sony BRAVIA KDL-37EX401 is the well known BRAVIA Engine 2. The BRAVIA Engine 2 is a high picture performing engine that is used in the latest LCD television screens which reduces noise and delivers vivid and high contrast images.

Product Features of the Sony BRAVIA KDL-37EX401 (KDL37EX401U)

• Full High Definition 1080 picture quality
• Enhanced picture quality ensuring realistic colour reproduction
• Simple and easy to use with XrossMediaBar
• Easy connectivity with 4x HDMI, USB and BRAIVA Sync technology
• In-built light sensor for optimal colour reproduction
• BRAVIA Engine 2 technology for advanced picture quality
• Realistic movie experience via 24p