Product information for the Sony BRAVIA KDL-40EX403 (KDL40EX403U) 40in LCD TV
The Sony KDL-40EX403 (KDL40EX403) is a wonderful entry level high definition LCD television from Sony with the latest future proof built in Freeview-HD Tuner.
Do you want to replace your existing television or are looking for a second television for the bedroom or kitchen? then look no further than the Sony BRAVIA KDL-40EX403 (KDL40EX403U) 40inch LCD Television.
What makes the Sony BRAVIA KDL-40EX403U a great and attractive 40inch LCD TV, is that it has a built in Freeview-HD digital tuner.
The Sony BRAVIA KDL-40EX403U 40 inch LCD TV is the entry level television from Sony with the Freeview-HD tuner, as it is the entry model it is available at a cheap price so more people can enjoy the benefits of high definition.
High Definition (HD) in the past has only been available at a cost through Sky and Virgin Media, now improvements to the free digital service thanks to the digital switch over means high definition has become more accessible.
The Freeview-HD digital tuner that is built into the KDL-40EX403 is simple to use and there is no contract or subscription fees.
All you have to do is check that the Freeview-HD service is available in your area, plug the KDL40EX403 into your current aerial socket, sit back and start enjoying the benefits of high definition.
With Freeview-HD you get the standard 50 radio and TV stations plus the free-to-view high definition channels including BBC HD, ITV HD and E4 HD.
The 40inch LCD panel on the KDL40EX403 television is Full HD Ready, this mean it is capable of managing resolutions of up to 1080p delivering a great high definition picture quality.
With a Full HD 1080p picture quality the KDL-40EX403U produces some breath taking images on screen that are vibrant and life like with great detail.
On the KDL-40EX403 you can now watch films the way the director wanted you to see them in 24 frames per second, thanks to the 24p True Cinema technology.
Films watched at home on a standard TV are played back at faster speed; the 24p True Cinema technology improves the video playback giving you the same great motion, as you get at the cinema.
The Sony BRAVIA KDL-40EX403 (KDL40EX403) also has a built in ambient sensor to enhance your picture quality ensuring realistic colour reproduction.
The outstanding picture quality and vibrant colours is driven by the well known BRAVIA Engine 3.
The BRAVIA Engine 3 is a high picture performing engine that is used in the latest LCD TV screens which reduces noise and delivers vivid and high contrast images.
Connectivity to the Sony BRAVIA KDL-40EX403 is nice and straight forward too, thanks to the four HDMI inputs on the back of the LCD TV screen.
With four HDMI inputs you can attach your Blu-ray Player, Upscaling DVD player, or games console like a PS3 with room to spare.
The Sony BRAVIA KDL-40EX403 also features the BRAVIA Sync remote control, which allows you to control all your other Sony BRAVIA AV equipment, like Blu-ray player, AV receiver or DVD player.
There is also a USB input on the Sony KDL-40EX403 (KDL40EX403), so you can share photos with family and friends on the large screen, watch downloaded movies or listen to your favourite music tracks.
The viewing experience on the Sony BRAVIA KDL-40EX403 LCD television is greatly improved thanks to its outstanding features and technologies built in.
The black cabinet will look well in any living environment and march the latest AV equipment from all the latest manufacturers.
Product features of the Sony BRAVIA KDL-40EX403 (KDL40EX403) 40inch LCD Television
- In-built tuner Freeview HD for easy subscription free, High Definition TV
- Access BRAVIA Internet Video giving you access to YouTube and catch up TV
- Full High definition 1080 picture quality
- In-built ambient sensor to enhance your picture quality ensuring realistic colour reproduction
- Easy connectivity with 4 HDMI, DLNA XrossMediaBar and BRAVIA Sync
