Sony BRAVIA KDL40W5500 (KDL40W5500U) 40inch 100Hz LCD Television with Freeview.

Are you looking for an LCD TV that boasts the latest digital gadgets for optimum entertainment and convenience?

Then you are in for a treat as the new Sony BRAIVA KDL-40W5500U is an ingenious model which has been designed to exceed your expectations at an affordable price.
Sit back, relax and feast your eyes on the 40inch sized 100Hz screen on the Sony BRAVIA KDL40W5500, which features high definition detail; 1920x1080 pixel resolution for crystal clear images and Bravia Engine 3 provides an impressive contrast with bold, life-like tones for hours of entertainment. This slim-line built monitor takes up little space and its piano black finish will simply look stunning in your living room. Take advantage of the Sony KDL-40W5500’s swivel function to find the best position for maximum screen viewing and comfort.

With the Sony BRAVIA KDL40W5500U, you can now bring the cinema experience into the heart of your living room with S-Force Front Surround Technology to enhance digital surround, and 24p True Cinema for maximum viewing. The Sony BRAVIA KDL-40W5500U also features Voice Zoom so you can alter volume of voices without changing the background volume. The superb highly developed Sony BRAVIA KDL-40W500 LCD TV will meet your personal needs with features such as Live Colour, which allows you to select from 4 different options, off, low, mid and high. Even the darkest scenes can be altered using Advanced Contrast Enhancer (ACE), or simply adjust the picture and sound setting to your preference with the one-touch Scene Select on the remote control.
Clearly a well thought-out system, the SONY BRAVIA KDL40W5500 has been designed to help reduce energy consumption and be environmentally friendly with Eco-settings such as Light Sensor, so you can automatically adjust screen brightness according to the levels of light in the room. This Sony model is so advanced that with DLNA Home Networking Technology you can enjoy music, video and photo content from your computer directly on to the TV. Prepare to be amazed as Applicast allows for easy viewing of information from the internet on to the Sony KDL40W5500 TV screen while you watch your favourite films. Or, if you are after an easier connection to High Definition sources such as High Definition TV, Blu-ray Disc and Playstation 3, four 4 HDMI Inputs makes this possible.

The Sony BRAVIA KDL-40W5500 also allows you to present your favourite tunes, videos and photos on screen with USB Media Player. Picture Frame Mode will display your own pictures or the pre-installed images to fill the void in your living room when the TV is on standby. This highly impressive model gives you the luxury of watching both digital TV with Standard Definitions Digital Terrestrial Tuner and cable TV with Digital Cable Tuner. You will know that technology on the Sony BRAVIA KDL40W5500U is truly at its best when you experience Bravia Sync to access devices such as Handycam Camcorders, just by the mere click of the T.V remote control.